Well, it could be a number of things. I've seen my share of websites that DID NOT do their job. And there are a lot of reasons why:
-- the business owner talks about themselves, instead of what the prospect REALLY wants to hear.
-- the business isn't unique, or doesn't share what makes them unique.
That's why the No-Holds-Barred, Double-Barreled, Not-For-The-Faint-Of-Heart Website Critique was developed.
This is for business owners who are tired of their site collecting digital dust, who are tired of getting paid less than they're worth, and who are tired of relying on their spouse financially.